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Before you invest in the Industrial Automation Exchange . . .

By Tony Veroeven posted 07-05-2016 14:44

  

Let’s talk about how the Exchange is doing. What kind of traffic does it get? Will the Exchange send you qualified visitors?

The two most important indicators of a website’s health are page views and the number of its visitors. In these two areas alone, the growth of the Exchange has been outstanding. Take a look at the graph. The Exchange is just 2 years old and there’s a definite growth trend.

What kind of traffic does it get? 
The site was launched in 2014 with 67,000 hits. We’re only half-way through 2016 and conservative estimates are that we’ll see over 200,000 before the year is up. New features, like the CSIA Industrial Automation Blog, promise quality content to attract even more.

Should you put marketing resources into the Exchange?
That’s up to you. But here is some compelling evidence that you should not ignore:

Visitor data analysis
Don’t be lulled into thinking a subjectively high amount of traffic from any source is an absolute positive sign. The traffic growth is impressive, but getting thousands of web hits means nothing if the visitors aren’t the right people. We know the client audience finds the Exchange and it’s getting better. How? When I started managing the Exchange, its bounce rate was 65%. Now it’s 43%. The improvement is notable, and it’s headed in the right direction. (Bounce rate is the percent of people who land on a website and leave without clicking onto another page.)

On average, visitors browse the Exchange for an extraordinary 6-7 minutes! By the time they click through to your website from your Exchange profile, they are vetted. These are qualified visitors!

Contact me and I will set your subscription through December for half price.
The annual price of a Gold Profile is $796 for a member; $597 for a Certified member. It’s July and that means prorated fees. Take advantage of the 50% off deal now! That’s $298 or $398, respectively. Give it an honest try and we’ll help you be successful!

 

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