Here are some key strategies to try:
- Contribute to the forthcoming Exchange blog. It’s a great way to demonstrate your knowledge and position your company as an expert in the industry. Not to mention, you'll get noticed on the Exchange homepage. CSIA will launch the Industrial Automation Exchange blog this summer, targeting our audience of end users. A blog will naturally increase the time people spend on the site, create more links to your profiles and increase overall traffic. We invite you to contribute articles to the blog with ideas, case studies, project profiles, industry trends, opinions and other subjects of interest to end users and anyone with an interest in system integration and industrial automation.
- Feature your CEO, president or key executive with a Q&A interview, like these. This is an effective way to demonstrate your expertise, personify your company and create highly visible content (not to mention the super-SEO-power that comes with this.)
- Post something to your profile. When you do, whatever you posted goes right into the Exchange newsfeed! Do this once a week to increase the traffic to your profile and be sure to include links to your own website. Your profile and website will get more traffic and rank higher on Google.
Interested in learning more?
Please share this with your marketing staff and contact Tony to take advantage of these valuable marketing tactics.