You are an expert in your field. Whether you focus on all the aspects of a specific industry or a specific element that covers a vast number of industries, you have the expertise and the answers that end users are looking for. So how do you demonstrate that? Case studies and white papers are excellent resources, as they can show your process and cover topics that they are looking into themselves. Keeping these up to date can be a good follow up to any completed project, but what are some ways to ensure that potential clients are reading them?
Finding a place to host your content can help generate leads. Make sure that any new content generated is posted to your website in a blog or document section. Social Media is a mixed blessing, as some sites serve different purposes. (I don't recommend posting your latest case study on Facebook, but Linked In is favored.) General media sources like Automation World can also get you and your company on the radar with end users as well.
Basically, post your content where your end users are. Uploading content to the
CSIA Exchange is one resource. Not only will they be able to search for content, any documents or videos uploaded will appear in the news feed on the homepage. This builds brand recognition with the community and catches the eye of visitors. For companies with a Gold profile, you can also make unlimited blog posts in the "News!" section, allowing you to link to different articles that you've written or pages of your own website. This builds SEO (Search Engine Optimization) and caches well in general web searches.
The Exchange is an excellent resource as we continually reach out to end users for you. A two-minute post today could lead to the next big project tomorrow. Make the expert decision and sign on today.
#CSIAexchange