As we get set to begin marketing the CSIA Exchange to industry clients, we wanted to take a step back and ask ourselves “Why should a company use the CSIA Exchange?” With directories, listings, and social media, it’s a good question to ask as system integrators and industry suppliers. I thought I would sit down and answer that question with each user in mind.
Specialized – The CSIA Exchange is developed solely to help end users find system integrators and industry suppliers. It’s not a small section of another site, a limited directory listing, or social media that includes masses of companies that have nothing to do with system integration. When an end user comes to the CSIA Exchange, it’s to find answers to their system integration needs.
Ease of use – Clean, modern and intuitive is what we’re going for in designing the CSIA Exchange. We’ve streamlined it so companies appear immediately, and specific results are only two clicks away. Results are also randomized by default, so you don’t see the same companies appear in alphabetical order. Contact information is also front and center on profiles so you can make your connections right away.
Price point – The CSIA Exchange is an inexpensive marketing resource. The visibility and features you receive make it a great opportunity mid-fiscal year. You can appear in more search results, have all the information in one convenient location and develop better leads, all while staying true to your marketing budget.
The CSIA Exchange is about creating a meaningful user experience that makes end users clients want to turn to it for all of their system integration needs. It’s about creating something dynamic that’s constantly updating with new uploads, content, and companies, and new reasons to check back. Give it a try and you’ll see why the CSIA Exchange is the right choice for you.
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